EPIROC

Epiroc, born from Atlas Copco in 2018, leads the global market in mining and construction equipment. Their innovative offerings, including drill rigs and automation solutions, prioritize productivity, safety, and sustainability. Based in Stockholm, Epiroc serves customers in 150+ countries with comprehensive support services.

Client
Epiroc
project type
Brand identity
project year
2024

work

My job was to create a whole new idea for Epiroc's identity. I came up with a concept called "Spinnovation." It mixes "spin" and "innovation" to show non-stop innovation. The logo I designed looks like a drill but also like the letter "E," linking strongly to the concept.

Identity colors

These colors were chosen for Epiroc's new identity to convey a specific message. Coral represents energy and innovation, Onyx signifies strength and reliability, while Mist brings clarity and balance. Together, they reflect Epiroc's commitment to innovation, reliability, and clarity in their products and services.

Mist

R 240

G 240

B 240



#F0F0F0

ONYX

R 21

G 2

B 24



#151618

CORAL

R 255

G 127

B 80



#FF7F50