In 2022, the 48h competition gathered creative students who had 48 hours to solve a tough challenge.The client this time was Jagvillhabostad.nu, a group fighting for affordable housing for young people in Sweden.
My mission was to attract more members to jagvillhabostad.nu. To stand out, I used creative marketing with irony and reflection on the housing situation for young adults. I created fake ads where landlords wanted to rent out tiny 3 sqm studios at unreasonable prices.
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